Advertising Essays: TV Commercial Dissection

Coursework offers students different options of responding. Except for specified instructions, university instructors leave everything else to students ? how to figure it out or present it accordingly. Such freedom is prevalent in advertising essays.

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From topic choice to the viewing angle, students are usually given free rein on these essays. Interpretative analysis is limitless and student?s output is expected to be anything than original.?

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One famous pick for advertising essays is the dissection of TV commercials. Not only are these types of advertisements accessible, they are also infinitely dynamic that students will find themselves immensely poring over every detail.

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Below are major details common to almost all types of TV commercials:

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• People Component Students are to identify the people roles placed in the?commercial, as well as their respective functions, influence, or symbol in it. This component does not just stop there; students are to bring out the characteristic elements present in the roles of which serve the basis for being chosen for the commercial. For instance, is the middle aged man in the shaving product commercial representing a father of three? Is this what creators opt to do? Was the age-representation effective in carrying out the advertising message to the prospective father-consumers? These are questions that needed to be answered in advertising essays.?

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• Product or Service Component It is not enough to just identify or describe the product or the?service advertised. The instructor would eventually look for the manner the product/service is advertised in the TV commercial ? is it as a solution to a common problem, or an icon of which sits a desirable status quo? What were the visions of the producer of commercial? Is it to get the new product/service introduced, or remembered, or carry a patented campaign? Though every advertisement aims for all of the above, they choose to focus on one distinct objective. Students may enumerate all of these objectives and present the prioritized objective, as well as the possible reasons why it was chosen as focal. Then, they are to evaluate if these objectives are met and how so. ?

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• Message Tool Apart from the product or service, a TV commercial also uses at?least three carriers of advertisement message (i.e., objective) ? audio for hearing; and images and its combined texts for sight. These two tools appeal to the senses and attempts to embed the commercial in the audience?s reliable senses. ?

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Source: http://student.ezinemark.com/advertising-essays-tv-commercial-dissection-7d375da74a04.html

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